Back then, most men had difficulty finding quality and discreet male sex toys. Most masturbators come with vulgar designs, such as vaginal or anal openings. Though there's nothing wrong with sex toys replicating genitalia, most people hesitate to get one as they don't want to be seen as "pervs" for owning a masturbator.

Good thing that modern companies caught up with the need for discreet pleasure products. One of those sexual wellness companies is Tenga. Learn more about their company and brand highlights in this brief guide.


What is Tenga?

Tenga is a Japanese company specializing in designing and manufacturing male sex toys. The company was founded in 2005 and is based in Tokyo, Japan. They provide high-quality masturbators, cock rings, lubricants, and other sexual wellness products. They are well-known for their bestselling masturbator cups due to their unique airflow structure.

Unlike other masturbators that only massage the penis with pleasure nubs and nodules, Tenga masturbators have an air hole that delivers suction-like sensations. They also have neutral openings, ensuring discreteness and inclusivity. Scroll down to learn more about this brand and its products.

It originated in Japan and was founded by Koichi Matsumoto. At 34, Koichi had an immense passion for creating something new. Despite the decent pay, he left his job as an automotive salesman. He started developing a male sex toy to revolutionize the adult toy industry.

After 3 years of trial and error, while his savings were close to running out, he created TENGA Inc. in March 2005. By July 7th of that year, he launched Tenga's first product line of disposable masturbator cups. His launch successfully sold over 1 million units in its first year alone. He then continuously worked on new products featuring reusable masturbator cups, cock rings, etc. As of today, Tenga is now one of the leading sex toy companies in the world, selling more than 100 million units as of 2023.

What is tenga

Why You Should Try Tenga

Looking at the selection above, you're probably wondering what makes this brand special. First, the brand is known for its innovative and stylish designs that offer a more discreet and user-friendly approach to male masturbation. Their products range from simple disposable devices to high-tech, rechargeable devices with vibration and suction settings. They also offer a range of female sex toys (known as a separate brand named Iroha) and personal lubricants.

Tenga has received numerous awards for its products, including the Red Dot Design Award and the iF Design Award. Their products are sold in over 70 countries worldwide, and are considered a leading brand in the male sex toy industry.

They also have an inspiring history, as the founder Koichi Matsumoto took a huge risk with the company. Even when his savings were close to running out, he continued to pursue his passion, which led to the launch of the company and its very first product, the Deep Throat Cup," a disposable male sex toy that featured a realistic design and a unique vacuum feature. Since then, Tenga has continued to innovate and expand its product line, introducing new designs and features that have earned the company a reputation for quality and excellence. His story shows that with enough determination, as long as you believe in it, you'll soon achieve the success you've been working for. To learn more about Tenga, check the brief brand highlights below.

unique approach to male sex toys

Unique Approach to Male Sex Toys

Tenga strives to provide portable, discreet, and stylish sex toys for its customers. As you can see in the selection above, all of their masturbators come with a signature design that looks like a bottle of hygiene products. But don't let the discreet appearance fool you, as they can make your eyes roll with every thrust! They also strongly emphasize customer satisfaction, continuously researching ways to improve their products.

game changing sex toys for men

Game-Changing Products

Tenga masturbators combine two vital elements that make them incredibly irresistible. First is their unique suction or vacuum feature, achieved through a small hole at the top of the toy. The user can control the suction with their finger, replicating the feeling of receiving oral sex.

Second is their specially designed nubs, ridges, and other textures. These innovative features helped the company to gain a dedicated following of users.

prominent player-in the industry

Prominent Player in the Industry

Tenga has been a key player in the industry since 2005 and has been in the male sex toy industry for over 18 years. They've also recently reached a notable milestone— they have sold over 100 million units since their launch. Since its founding, the brand has established itself as a leading brand in the industry, continuously evolving its product line. From disposable suction masturbators to rotating ones, you can see their innovation in full swing.

fulfills their social responsibility

Fulfills Their Social Responsibility

Another amazing aspect of this brand is its dedication to destigmatizing and normalizing conversations about sex. The company has partnered with organizations to raise awareness and provide education on sexual health issues. You can also see in their marketing that they've never objectified people to promote their toys. No suggestive or vulgar imagery, just showing people being free to love and express themselves in their own ways.

ever growing innovation

Ever-Growing Innovation

Tenga's commitment to innovation sets them apart from other male sex toy brands. They constantly push the boundaries of what's possible, creating pleasure devices that improve the user experience and offer new orgasmic sensations. You can see it with their recent collections, such as Tenga Flip, Spinner, and Bobble Series. Plus, every unit is rigorously tested to ensure they meet the highest standards, so you can feel confident using them.


New to Tenga sex toys? We're here to help you decide on your first toy from the brand. Here are some of the bestselling masturbators from their product line. First is the original Tenga Premium Original Vacuum Cup – Gentle. This is the perfect masturbator for beginners, offering mild suction and tightness.

Another bestseller in our selection is the Tenga Air-Tech Squeeze Reusable Vacuum Cup – Regular. What's amazing about this one is it's squeezable— you can increase the toy's tightness with your grip. Meanwhile, the Tenga Gyro Roller Cup – Regular elevates how you masturbate through its rotatable outer case. Its inner sleeve is also filled with multiple nodules and swirls. Once connected to the Tenga Gyro Roller, this masturbator will fill your body with intense ecstasy!

But if you want to avoid anything related to the cup series, we highly recommend checking the Tenga Bobble Magic Marbles! It has a fun design with five marble-like balls that swell during use. The inner sleeve is also made with gels of different firmness.

Awards & Other Achievements

With their innovative pleasure toys, it's no surprise that Tenga has bagged numerous awards, such as Red Dot Design Award, iF Design Award, Good Design Award, Adultex Awards, and AVN Awards. Some featured products in these awards are Tenga Flip Series and Tenga Cup Series. These awards demonstrate the global brand's commitment to unique and functional product design, providing customers with sex toys that are both effective and fun to use.

They've also gotten well-deserved features in various publications. In 2019, GQ Magazine included TENGA in its list of the best sex toys for men, while Cosmopolitan included TENGA in its list of the best sex toys for couples in the same year. They've also been featured in several articles and videos on VICE, including a video review of the company's "Spinner" series of male masturbators. Tenga has been featured multiple times in Men's Health magazine, including a feature on the company's line of "Onacup" male masturbators. There have also been mentions of the brand in Wired, Playboy, Nylon, Esquire, Elle, and Maxim.

More Pleasure to More People!

Tenga believes that everyone deserves to experience pleasure and satisfaction without shame. Their commitment to quality, safety, and user experience makes them a great choice for anyone looking for their first-ever masturbator.

If you're one of the peeps who just started their self-pleasure journey, you must check out this brand. Trust us, you'll have a heck of a time after trying out their vacuum cups— your body will definitely thank you! Get them from Lauvette, one of the authorized retailers of Tenga in the Philippines. Scroll up to see their full selection above. Happy shopping!

"Masturbate better."
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